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Learn SEO, GEO and AI from people who do it every day

In-depth guides on technical SEO, content, keywords, link building and GEO, written by the Netlinks Group team and produced with Crownler, our in-house SEO tool.

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Empty meeting room in a digital marketing agency at the end of the afternoon, with a round table, two chairs facing each other, a closed turquoise notebook and a dark blue wall illuminated by blinds light.

October 3, 2026 · 10 min read

How Much an SEO Analyst Earns in Brazil and What Drives Salaries Up

An SEO analyst's salary in Brazil varies according to seniority level (junior, mid-level, senior and coordination), employer type and technical repertoire. Job aggregators publish national averages, but those figures hide wide variations within the same role: mastery of technical SEO, English…

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Close-up of an analyst's hands typing on a keyboard and holding the mouse in front of two blurred monitors, with a turquoise mug and blank notebook on the desk.

October 3, 2026 · 12 min read

Technical SEO checklist: 6 audit blocks with priority order and how to fix them

A technical SEO checklist is the set of verifications that guarantees a site can be crawled, indexed and rendered by search engines before any content work begins. A complete audit covers six blocks: crawling, indexing, architecture, performance, structured data and security, always in order of…

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Close-up of a professional's hands marking a line on a blurred printed sheet with a turquoise highlighter pen, next to a laptop, in an office lit by natural light.

October 3, 2026 · 11 min read

How to Do Keyword Research: An 8-Step Process With a Spreadsheet and Prioritization Criteria

Keyword research is the process of identifying, classifying, and prioritizing the terms your audience types into search engines and asks AI tools, so you can decide which pages to create and in what order. The method combines four readings: search volume, difficulty relative to your domain…

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Close-up of a student's hands writing in a notebook next to an open laptop in a bright classroom, with a blurred teacher in the background.

October 3, 2026 · 13 min read

SEO Course: how to choose one, what the syllabus must cover, and what return to expect

An SEO course teaches you how to rank pages in the organic results of search engines like Google, covering keyword research, content, technical optimization, link building, and measurement. Today, a complete syllabus also includes GEO (Generative Engine Optimization), the practice of optimizing to…

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October 3, 2026 · 10 min read

How to Appear in ChatGPT

Appearing in ChatGPT means being cited as a source when the model answers a question with browsing enabled. The process depends on three layers: having your page indexed by the search engine that feeds the AI (Bing, in OpenAI's case), semantic clarity of the content, and brand authority outside…

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Two coworkers talking in front of a blurred monitor in a bright coworking space, she wearing a turquoise cardigan holding a pen and him explaining something with his hand resting on the desk.

October 3, 2026 · 10 min read

Generative Engine Optimization (GEO) and How to Get Cited by AI

Generative Engine Optimization, or GEO, is the set of practices that make content retrievable, summarizable, and citable by generative search engines like ChatGPT, Gemini, Perplexity, and Google's AI Overviews. While classic SEO competes for positions in a list of links, GEO competes for presence…

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