rankys
Management

How to build and scale a digital agency

Digo, André and Gabriel open up Netlinks Group: how an SEO agency became an ecosystem with a school, press, websites and software. How to choose the service, price on value, build a team with AI and keep clients for years.

3 modules 9 lessons 9 hoursLevel: For those starting or growing an agency

Lessons open on May 1, 2028

Digo Garcia

Digo Garcia

Founder and CAIO of Netlinks Group

André Mousinho

André Mousinho

Partner for strategy and content

Gabriel Raposo

Gabriel Raposo

Head of Link Building and Authority

How to build and scale a digital agency
Sample lesson

From agency to ecosystem

What you will learn

  • Choose the core service and the right client
  • Price on value and write proposals that close
  • Hire and organize a lean team with AI
  • Create a delivery process that scales
  • Retain clients with reports and visible results
  • Grow with brands and products around the service

Who it is for

  • Freelancers who want to become an agency
  • Small agency owners who want to grow
  • Marketing professionals thinking about starting a business

Course content

3 modules · 9 lessons · 9 hours

01The business3 lessons
  • From agency to ecosystemSample lesson15 min
  • Core service and ideal client15 min
  • Pricing, proposal and contract17 min
02Operations3 lessons
  • A lean team with AI16 min
  • A delivery process that scales16 min
  • Reports that keep the client14 min
03Growth3 lessons
  • Prospecting without relying on referrals15 min
  • Brands and products around the service16 min
  • Partnership, numbers and decisions15 min

Questions about this course

Is it for people without an agency yet?
Yes. The first module is about choosing the service and client before opening, which is where most people go wrong.
Is it only for SEO agencies?
No. Examples come from Netlinks Group, which started in SEO, but what is taught applies to traffic, content, web or social agencies.

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