Management

Scrum and agile methods in practice

Agile is not sticky notes on a wall. This course shows how to plan sprints, prioritize the backlog, run the meeting that actually solves things and measure delivery, in a way that works for agencies, software and marketing projects.

3 modules 8 lessons 7 hoursLevel: From concept to your first sprint

Lessons open on January 1, 2028

Nathália Barcala

CAO and partner, engineer

Scrum and agile methods in practice
Sample lesson

Why agile exists

What you will learn

  • Know when to use Scrum, Kanban or both
  • Build and prioritize a backlog that makes sense
  • Plan and close a sprint without overrun
  • Run short dailies, reviews and retrospectives
  • Measure delivery with simple data
  • Bring agile to fixed-deadline client projects

Who it is for

  • Project managers moving to agile
  • Product, tech or marketing team leads
  • Professionals preparing for certification with practical grounding

Course content

3 modules · 8 lessons · 7 hours

01Agile foundations3 lessons
  • Why agile existsSample lesson13 min
  • Scrum, Kanban or both15 min
  • Roles: who decides what14 min
02The sprint3 lessons
  • Backlog and prioritization16 min
  • Planning that fits the time15 min
  • Daily, review and retrospective16 min
03Agile in the real world2 lessons
  • Measuring delivery without bureaucracy14 min
  • Client, contract and fixed deadline15 min

Questions about this course

Is it useful outside software?
Yes. Examples come from software, agencies and marketing projects, and the method adapts to any team that delivers work in cycles.
Does it pair with Project Management?
Yes. Project Management gives you rigor on scope, deadline and risk; this course shows how to deliver in short cycles without losing that rigor.