Authority
Digital press relations
The Atômico Press method for earned media: find the angle reporters want, write the release they actually read, and make every story become a link, a brand signal and a mention in AI answers.
3 modules 9 lessons 7 hoursLevel: Hands-on, from pitch to published story
Lessons open on May 1, 2027
Gabriel Raposo
Head of Link Building and Authority
Sample lesson
How reporters choose a story
What you will learn
- Find the angle that becomes news in your field
- Write releases and emails reporters open
- Build and maintain a media list
- Turn published stories into links and authority
- Become the source ChatGPT and Google cite
- Measure press results without guesswork
Who it is for
- Founders who want press coverage without an expensive agency
- Marketing and communications professionals
- Agencies that want to sell PR alongside SEO
Course content
3 modules · 9 lessons · 7 hours
01What becomes news3 lessons
- How reporters choose a storySample lesson14 min
- Own data, hook and timing15 min
- A spokesperson ready for interviews13 min
02Reaching the reporter3 lessons
- A release read in 30 seconds16 min
- Media list and relationships15 min
- Follow-up without becoming spam12 min
03From story to authority3 lessons
- Stories that become links and brand15 min
- Press in AI answers15 min
- Measuring and reporting results13 min
Questions about this course
Do I need reporter contacts already?
No. The course shows how to build the list from scratch, find who covers your topic and start the conversation the right way.
Is it different from the Link building and press course?
Yes. Link building treats the link as an SEO signal. Here the focus is press relations itself: angles, releases, newsroom relationships and brand reputation.
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