Authority
Link building and press
Authority is what separates who climbs from who stalls. Here you learn to build real links and to reach the press with a pitch that matters.
3 modules 9 lessons 7 hoursLevel: Hands-on, from outreach to published link
Launch: March 1, 2027
Gabriel Raposo
Head of Link Building and Authority
Launch
March 1, 2027
The sample lesson goes live when the course opens.
What you will learn
- Tell the link that helps from the one that puts you at risk
- Prospect contacts and write outreach that gets a reply
- Build relationships with journalists and become a source
- Turn company data into a press-worthy story
- Measure authority and defend the result to your boss
Who it is for
- SEO analysts responsible for off-page
- PR and communications professionals
- Business owners who want press coverage
Course content
3 modules · 9 lessons · 7 hours
01The link that matters3 lessons
- What search engines respect in a link15 min
- Signs of a link that burns a domain14 min
- Where to look for opportunity16 min
02Prospecting and outreach3 lessons
- Building the right list15 min
- The message that gets a reply17 min
- Negotiating without embarrassment14 min
03Press and authority3 lessons
- Becoming a journalist's source16 min
- Your own data becomes a story15 min
- Measuring and presenting the result14 min
Questions about this course
Does buying links work?
It works until the day it takes the site down. The course shows the path that holds: earned links, relationships and press. It is slower and it doesn't come back to haunt you.
Does it work for a small business?
It does. Small businesses usually have a story and data the press wants. The course teaches you to spot it and turn it into coverage.
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