Marketing
Marketing Fundamentals
Channels change all the time, fundamentals don't. This course gives the marketing base that makes SEO, paid traffic and content pay off, starting with who buys and why.
3 modules 8 lessons 8 hoursLevel: A solid base, no fluff
Launch: October 1, 2027
André Mousinho
Partner for strategy and content
Launch
October 1, 2027
The sample lesson goes live when the course opens.
What you will learn
- Understand your audience and the problem they want solved
- Build an offer people actually want to buy
- Write a message that connects and sells
- Choose channels by goal, not by trend
- Measure results without being fooled by vanity numbers
Who it is for
- People starting out in marketing
- SEO analysts who want the full picture
- Entrepreneurs doing their own marketing
Course content
3 modules · 8 lessons · 8 hours
01Who buys and why3 lessons
- Audience and problem15 min
- The real buying journey16 min
- Positioning in one sentence14 min
02Offer and message3 lessons
- An offer people want16 min
- A message that connects16 min
- Proof that backs the promise14 min
03Channel and measurement2 lessons
- Choosing the channel by goal15 min
- Measuring without vanity numbers15 min
Questions about this course
Is it too theoretical?
No. Each concept comes with a real campaign example and an exercise to apply to your own business or your client's.
I already do SEO, do I need this?
It helps a lot. SEO pays off more when you understand the offer and message behind the content. This is the base that closes the loop.
Related courses
Launch · August 1, 2027Marketing
Paid traffic with direct response marketing
Advertise on Google and Meta with the offer, message and measurement of someone paid for results, not clicks.
withAndré Mousinho
3 modules · 9 lessonsView course
Launch · November 1, 2027Marketing
Copywriting that sells
Write pages, emails and ads that make people act, with the classic direct response method and AI at your side.
withAndré Mousinho
3 modules · 8 lessonsView course
Launch · December 1, 2026SEO and GEOFeatured
Advanced SEO and GEO Program
The school's complete program: from search mechanics to a final project on your own site.
withDigo Garcia+2
8 modules · 44 lessonsView course