rankys
Marketing

Paid traffic with direct response marketing

The direct response method André Mousinho applies to the group's clients: every ad asks for an action, every action is measured, and budget goes to what sells. Google Ads, Meta Ads and the page that converts.

3 modules 9 lessons 9 hoursLevel: From the first ad to a campaign that pays for itself

Lessons open on July 1, 2027

André Mousinho

André Mousinho

Partner for strategy and content

Paid traffic with direct response marketing
Sample lesson

What direct response marketing is

What you will learn

  • Build an offer that makes people act
  • Structure campaigns on Google Ads and Meta
  • Write direct response ads
  • Create a landing page that converts
  • Measure sales, not likes, with pixel and conversions
  • Scale what works and cut the rest

Who it is for

  • Business owners who spent on ads without return
  • Media buyers who want more predictable results
  • Agencies that want to combine SEO and paid media

Course content

3 modules · 9 lessons · 9 hours

01Before the ad3 lessons
  • What direct response marketing isSample lesson14 min
  • An offer that makes people act16 min
  • A landing page that converts17 min
02Campaigns3 lessons
  • Google Ads: search and intent18 min
  • Meta Ads: audience and creative18 min
  • Direct response ad copy15 min
03Measure and scale3 lessons
  • Pixel, conversions and attribution16 min
  • Reading results without fooling yourself14 min
  • Scaling budget safely14 min

Questions about this course

How much ad spend do I need to practice?
You can start small. The course shows how to test on a small budget, find what works and only then increase it.
Does it work for any kind of business?
It works for anyone selling a product or service who wants measurable response: leads, sales, bookings. Examples come from services, e-commerce and B2B.

Related courses

Marketing FundamentalsOpens Sep 2027
Marketing

Marketing Fundamentals

The base that holds up any channel: audience, offer, message and measurement that doesn't lie.

withAndré Mousinho
3 modules · 8 lessonsView course
Copywriting that sellsOpens Oct 2027
Marketing

Copywriting that sells

Write pages, emails and ads that make people act, with the classic direct response method and AI at your side.

withAndré Mousinho
3 modules · 8 lessonsView course
Advanced SEO and GEO ProgramOpens Nov 2026
SEO and GEOFeatured

Advanced SEO and GEO Program

The school's complete program: from search mechanics to a final project on your own site.

withDigo Garcia+2
8 modules · 44 lessonsView course